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How To MAKE YOUR BRAND Irresistible!

There are many things for you as a brand that will help in differentiate you from the crow but in my experience there is one thing that will make you stand out: can you guess? 

That one thing is the Experience that your brand provides to your ideal clients: There are two elements to that: the Experience itself and Feeling!

Experience:

Let me introduce you to The Billionaire Soft Serve:

Photo credit of Selfridges.

Photo credit of Selfridges.

What's this you ask? Well, here's the details:

It's: "A "billionaire's ice cream" with extra bling has gone on sale at London's Selfridge's department store this week.

The overblown cone weighs in at 350g (that's nearly as much as the contents of a tub of Haagen-Dazs) and is made to order by luxury ice cream producer Snowflake Gelato.

And it doesn't come cheap. The Billionaire’s Soft Serve is on sale for £99 ($127) — making it the most expensive ice cream in Britain's capital.

Here's a run down of what you get for your money:

  • Salted caramel gelato.
  • A handmade cone dipped in rare criollo Madagascan dark chocolate.
  • Gelato spheres of mango, ginger, and passion fruit.
  • A Belgian white chocolate truffle filled with salted caramel sauce.
  • A raspberry sorbet macaroon decorated with white chocolate glaze and edible diamonds.
  • A healthy sprinkling of 24-carat gold leaf, a golden flake, and a spoon.

You'll have to wait 15 minutes while they assemble the ice cream, which is available exclusively at Snowflake Gelato's Selfridges boutique."

Source: http://uk.businessinsider.com/selfridges-just-started-selling-the-99-billionaires-soft-serve-ice-cream-2017-8

Bon appetit!!

This to me is a perfect exemple of what a unique luxurious experience is. It appeals to you our need for feeling special, our need for change and uncertainty! Yes, an ice cream that fulfils human needs? Oh yes!!

Besides, the price and availability elements tap into the exclusivity factor ;) and on top of that, they create expectation by making you with 15 min for a gelato!!!

You see, behind every product or service that is created, there's a need to be fulfilled. So takes notes and ask yourself how you can you create a unique experience for your clientele?

In my own professional experience I have seen and witnessed the power of creating a great experience in which sales happen gracefully.

During my years as a Sales Commercial Assistant at Chaumet Paris, I've had the pleasure to host with my team and manager, sales meetings at the Ritz Hotel, The Basel World in Switzerland and some of the most luxurious hotels and restaurants in Paris and internationally.

So I can tell you from experience that when you create that unique experience for your customers your sales will skyrocket and will happen effortlessly.

I am so excited to be showing you how to do just that in my upcoming course Brand Line A Bo$$ a 30 Days Personal Brand Blueprint!

To give you a little hint, be aware that at every touch point in your business you must thrive to create an experience: on your mailing list, your posts, videos audios: what do you want people to experience through you, your brand or business?

Now let's move on to the second element:

Feeling

A author of mine that I adore and highly recommend wrote a book called Feeling Is The Secret.

Feelings are key because people will always remember how you made them feel compared to what you say or do.

So bearing that in mind, ask yourself: what is the feeling you want people to have when interacting with you and your services? Feeling is the language of the subconscious and is key in magnetising your ideal client and audience.

Most of our human decisions spring from the heart and rarely from the mind or logic. The decision to work with you will depend on the way you made your prospect feel at the point of contact or through your videos, blogs...

Beyond the Know, Like and Trust factors, there is that likability factor that depend solely on the feeling that your prospects or ideal clientele attach to your Brand.

Grab your pen and paper and workout what feeling (s) you desire you Brand to spark in the heart of your ideal clients.

Enjoyed perusing this article? Share with me your takeaways and aha moments in the comments below! I can't wait to hear from you!

Genevieve Muwana

RoyalPreneur, Personal Brand Stylist & Mindset Coach


 

PS: how would you like to join an international mastermind? A place where you'll be able to connect and network with other ambitious professionals, learn a new language (French :) ) and why not expand your reach and cross borders? I have created such a place and would like to specially (yes, if you are reading this my darling, you are special ;) ) invite you to join us. Just send me a request here and I will let you in as soon as we go live.

Comment Garantir Ton Succès!

La perception que tu as de toi-même aura un effet dramatique sur ton niveau de réussite. 

Ton estime de soi est directement liée à ta capacité à prospérer dans ton biz.

Tu as peut-être les outils et les compéctences, mais sans le bon système de croyance, c'est pas gagné!

https://gum.co/ZAIWH

Une croyance essentielle à maintenir c'est que tu mérites le succès que tu travailles si dur à accomplir. Yes, yes!

Tu dois avoir cette croyance à un niveau profond, inconscient et émotionnel. 

Tu dois croire que tu mérites l'abondance dans ta vie. 

Tout doute ou peur t'empêchera d'aller de l'avant et d'atteindre tes objectifs. 

Cela n'a rien à voir avec ce que tu fais au niveau conscient. 

Il s'agit de la façon dont tu te perçois sur un niveau inconscient.

Laisse-moi partager avec toi une page de mon livre:

Au moment cette photo a été prise, il ya de cela trois ans, j'étais sans abris et je vivais dans un foyer avec mes trois garçons.

Je partageais une chambre avec mes trois enfants pour être correcte!

Un des moments ou j'étais au plus bas dans ma vie! Rock Bottom!

Et tu vois j'ai appris que quand tu te retrouves par terre, tu ne peux que regarder vers le haut! Amen?
-
Et j'ai refusé !!! J'ai refusé de tout mon cœur de ressembler, parler, vivre, me comporter comme une moins que rien!

Moins que celle que je savais que j'étais appelée à être! Une battante, une femme d'influence et d'impact!

Je veux dire, qui se retrouve à côté d'une icône telle que Stella McCartney et pense de la merde d'elle-même? (excuse my french) Pas moi!
-
J'ai eu un moment de doute ou je me suis sentie comme une imposteure. J'avais honte et me suis sentie gênée d'avoir l'audace d'aller m'incruster dans un event aussi prestigieux! 

Et puis je me suis rappelée que Proverbes 18:16 dit: "Les présents d'une femme;) lui élargissent la voie, Et lui donnent accès auprès des grands."

10407780_873667492655046_5405476590425848915_n-2.jpg

 

Hello!!!!!!!!!!!

En moins de temps qu'il n'en faut pour dire yes, j'ai du rassembler toute ma force mentale, mon énergie, ma confiance, ma foi et ma robe rouge ;) afin de pouvoir continuer à avancer dans mon business malgré mes circonstances.

The devil is a liar...le diable est un menteur! 

Tu n'es pas à la merci de tes circonstances, sauf si tu le choisis. 

Ce que tu perçois de toi-même n'est qu'une fraction de ce que tu es réellement et du pouvoir que tu as vraiment.

Tu peux et tu te dois de prendre le pouvoir de créer ta propre expérience et tes circonstances et je peux te montrer comment. 

Si tu as sérieusement envie de développer et monétiser ton biz ligne et devenir la meilleure version de toi-même, 

je t'invite à rejoindre ma nouvelle tribu en ligne: Brand Like A Bo$$ Society

Les portes s'ouvrent demain pendant 7 jours et j'ai fait quelque chose de fou: j'offre l'investissement à 25 euros par mois au lieu de 97 pour ceux qui s'y joignent dans les 7 prochains jours! 

Dépêches-toi parce que dans 7 jours, je fermerai les portes et le prix reviendra à 97 euros par mois pour t'abonner!

Qu'attends-tu?

A très bientôt 

G

PS: la belle au milieu c'est Stella McCartney juste au cas ou ;)

 

How to Play Big in Business

As President of Lillie Mae PR and Creator of the Glambitious Empowerment Network - Lillie Mae has dedicated her efforts to empowering, recognizing and supporting entrepreneurs of all facets around the country.  From London to Nigeria, she has connected with women through books, masterclasses, innovative events, to provide them with unique resources that will elevate them professionally and personally.  She's created a hub at GlamBoss.org specifically for women to secure exposure opportunities and educational tools that will help them accomplish their dreams.

In 2016 she hosted her signature Glambitious Tour in Miami, Atlanta, Charlotte and Washington DC.  She also honored a number of top female influencers including Lisa Nicole Cloud and Saptosa Foster, as well as presented the first annual Glambitious Business Grant to a deserving entrepreneur.  Her Public Relations efforts have extended nationally for client placements including USA Today, BET Networks, Madame Noire, The Tom Joyner Morning Show & Yahoo News.  For her empowerment work, Lillie Mae herself has been featured on Black Enterprise, Rolling Out, The Examiner, Uptown Magazine, Kontrol Magazine and the front cover of BE Magazine. 

STOP PLAYING SMALL | Interview Laura Bartlett

Laura Bartlett is the Founder and Editor of House of Coco magazine, one of the largest travel magazines in the UK.

Laura has overcome rejection on Dragons Den, bankruptcy and has picked herself up from being at the bottom and created a highly popular and inspiring magazine, along with picking up awards and accolades along the way. The magazine now retails in many stores in London such as Selfridges, Harrods, WHSmith and is available in the App Store.

Life of Laura one month ago was just a small idea with huge potential. As someone who travels the world frequently, visiting exciting and wonderful places, Laura now wants to take her subscribers on the journey of not only her business side of life and what it's like to be a #Girlboss, but also her travels around the world

Life of Laura has partnered with Land Rover, the official car partner for this series.

If you would like to follow the Life of Laura on other social media platforms here are the links: 
Snapchat - @laurabartlett87
Instagram - @laurabartlett0
Facebook - laurabartlett1987
Twitter - laurabartlett0

For business enquiries: laura@houseofcoco.net

STOP PLAYING SMALL | Interview with Camilla Kristiansen

We continue this series with the gorgeous and successful Mentor, Speaker and Stylist Camilla Kristiansen from http://camillakristiansen.com she shares with us what it took to leave her 9 to 5 and go all in in her business and the defining moment she decided to step up her game. Head over to her website and grab your free gift!

Listen, this interview series is the tip of the iceberg in how I really want to help you step up your game. On the 1st of May we kick off the Shameless Visibility Free Challenge and this is for you if you're sick and tired of playing small and you're ready to step it up and go all in!

STOP PLAYING SMALL | Interview Desiree Stafford

Desiree Stafford shows high achieving coaches, experts, and spiritual entrepreneurs how to consistently attract "YES on the spot" clients WITHOUT burn out.

She took her business from struggling to success when she collapsed her YEARLY income into 90 DAYS by adopting a QUANTUM leap mindset, DEFYING "cookie cutter" marketing strategies.

Grab her free training on desireestafford.com/masterclass

STOP PLAYING SMALL | Interview Tanja Seetzen

Tanja believes that: Style is so much more: It‘s your smile, your attitude, your personality, your brand, your business. Everything belongs to your own personal style as it is YOU and what you are doing it. No one is like you! And this is what you can and should show to the world – to your clients – to be seen as you want to be seen.

You can find here:

https://tanjaseetzen.com/about/

Facebook: https://www.facebook.com/tanjaseetzenofficial

STOP PLAYING SMALL | Interview Ronne B

My Guest for this episode of The Haut De Game Interview series is multiple 7 figures entrepreneur Ronne B from http://ronneb.com

Ronne Brown is a wife, mother, coach, author, speaker, entrepreneur and over comer. She has influenced thousands of entrepreneurs by teaching them to achieve success on their own terms. Hailing from Washington, D.C., Brown inspires others to live and dream big. Ronne worked hard to change the trajectory of her life. 

Ronne worked hard to change the trajectory of her life. She went from being a statistic to a success story. She worked long hours as a janitor while pregnant, but she didn’t allow that obstacle to make her lose sight of her purpose. Even though the odds were stacked against her, she was determined not to allow her past circumstances to stop her from achieving her goals. After being laid off from her job with only an unemployment check as her income, and three children to take care of, she knew she had to make a change. She was determined to face her fears, and step into her purpose. The lessons she learned on her journey as a teen mom gave her the courage to launch several business ventures.

 

In 2009, she founded High Heels High Goals, an exclusive, non-profit organization that teaches women how to be successful entrepreneurs and empowers women to reach their goals. Because Ronne has a heart for women, on any given day you can find her pouring into the lives of other women by speaking positive words, sowing seeds to assist with start-up costs in a new business venture, or coaching a woman to success.

In 2014, Ronne launched The Millionaire’s Academy, where she teaches people all over the world how to leverage the direct sales industry and earn income from home. Through this program, she has helped men and women create 6-figure incomes, become debt free, and live life on their own terms. Her vision is to empower others to succeed in business, and inspire people to leave a legacy for generations to come. She coaches entrepreneurs by using the strategies and methods she used to grow her own business and develop her as a leader. She believes, “Success is no accident, if you want to achieve amazing things and build a successful business, you have to do it on purpose for a purpose.”

Listen to her giving us a wealth of insight,  sharing her leadership wisdom and best success advice.

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