As women entrepreneur, we spend a great deal of time perfecting our businesses' brands. However, as a Personal Brand Stylist, I've realised that many often pay less attention to the development of their personal brands. As the face of you company, thus your brand, crafting a personal brand aligned to your business's can be a pivotal factor in helping you grow the confidence and grit to self promote and stand out!
Your personal brand is a combination of your identity, beliefs, passion, gifts and your purpose! It starts with you and ends in the hearts and minds of the people you're meant to serve. Jeff Bezos, CEO of Amazon said that: personal brand is what others say about you when you're not in the room."
So how do you get others to talk about you and to talk about you in a way that reflects your personal brand? How do you cut through the noise and get others to stop and notice you? How do you get them to like, trust and ultimately invest their attention, respect and money in you?
The ones who stand out the most are the ones that get picked and followed. I recently heard that: people who are scared to be themselves will work for those who are not afraid of being themselves." So without further ado
will the real you please stand out?