July 10, 2016 Genevieve Muwana Blog, Business, Marketing Slim Down Your Niche waistline! Why trying to sell to everyone will kill you business! July 10, 2016 Genevieve Muwana Blog, Business, Marketing Riddle time: Its' every entrepreneur and small business's nightmare but once you find it! It's like a Diamond! Have you guessed? Bravo! It's the niche of course! And the funny thing is that we do look for it like miners search for diamonds.