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STOP PLAYING SMALL | Interview Laura Bartlett

Laura Bartlett is the Founder and Editor of House of Coco magazine, one of the largest travel magazines in the UK.

Laura has overcome rejection on Dragons Den, bankruptcy and has picked herself up from being at the bottom and created a highly popular and inspiring magazine, along with picking up awards and accolades along the way. The magazine now retails in many stores in London such as Selfridges, Harrods, WHSmith and is available in the App Store.

Life of Laura one month ago was just a small idea with huge potential. As someone who travels the world frequently, visiting exciting and wonderful places, Laura now wants to take her subscribers on the journey of not only her business side of life and what it's like to be a #Girlboss, but also her travels around the world

Life of Laura has partnered with Land Rover, the official car partner for this series.

If you would like to follow the Life of Laura on other social media platforms here are the links: 
Snapchat - @laurabartlett87
Instagram - @laurabartlett0
Facebook - laurabartlett1987
Twitter - laurabartlett0

For business enquiries: laura@houseofcoco.net

Top 5 Personal Branding tips for Women Entrepreneurs!

As women entrepreneur, we spend a great deal of time perfecting our businesses' brands. However, as a Personal Brand Stylist, I've realised that many often pay less attention to the development of their personal brands. As the face of you company, thus your brand, crafting a personal brand aligned to your business's can  be a pivotal factor in helping you grow the confidence and grit to self promote and stand out!

Your personal brand is a combination of your identity, beliefs, passion, gifts and your purpose! It starts with you and ends in the hearts and minds of the people you're meant to serve. Jeff Bezos, CEO of Amazon said that: personal brand is what others say about you when you're not in the room."

So how do you get others to talk about you and to talk about you in a way that reflects your personal brand? How do you cut through the noise and get others to stop and notice you? How do you get them to like, trust and ultimately invest their attention, respect and money in you?

The ones who stand out the most are the ones that get picked and followed. I recently heard that: people who are scared to be themselves will work for those who are not afraid of being themselves." So without further ado

will the real you please stand out?

Have you ever wondered how did others get the deals, attract their ideal clients and charged the value of their services? How do some people stand out and others just remain plain Jane? You're pretty aware that if others are doing it you can to right? In fact, if you look closely, they are better or smatter than you! They just believe they are and that allows them to cut through the noise of:

  • Social Media
  • Online Channels
  • All the people looking to attract the same clientele as you

Through all this noise, how can you sound and look different? Your ultimate goal being to leave an imprint even as small as a mustard seed in the hearts and minds of the people that matter the most to you and you are meant to serve. The people you want to like, trust and ultimately believe and invest in you.

There a three things you want people to invest in you:

  • Their attention: how do you get them to stop and notice the value of your services.
  • Their respect
  • Their moolah

Remember: the ones who stand out the most are the ones that get picked and followed

do What your soul fancies?

Baroness Mone of Mayfair OBE

Baroness Mone of Mayfair OBE

Besides from being on of the most sought after public speakers in the world, Michelle is passionate about giving back and over the years, she has partnered with a variety of charities raising substantial amounts of money for some of the most important charities on the planet. Currently, Michelle allocates a portion of her yearly schedule to charitable appearances and fundraisers. Source: michellemone.com

She mentors and supports young people in Scotland as part of her role as a director on the Board of Directors for The Princes Scottish Youth Business Trust. She's also been a long term supporter of  charities such as Caudwell Children and Breast Cancer UK.

What do you do best or what are you passionate about that you can add to your personal brand to make you stand out and leverage your uniqueness?

What is it about you that people can't find anywhere else or duplicate? Is it your character? Your values? Your competence? Your experience?

Only you have been through what you've been through and how you overcame it is your competence. You've graduated from set backs and knock downs; that qualifies you to be an expert in your chosen field.

Your presence and personality, the way you dress are unique to yourself. Make sure they're congruent with your values and mission statement.

dip you toe in the ocean

Dip your toe in the ocean

Dip your toe in the ocean

The Universe is large and this is an understatement in itself, What's available to us is grander than what we could ever imagine. However, we're so afraid to claim more than the tiny little space we occupy.

We settle for less.

We don't want to charge too much.

We don't want to attract too much attention.

We definitely don't want to sound loud, be seen as too much or showing off.

But wait! Those who win at this game called life are the ones who are not afraid to claim and occupy more space than others because actually, there's enough space for everybody. Nobody can ever overshadow you unless you let them.

If you really are serious about making a bigger impact, you've got to dip your toe in the ocean of abundance and possibility. Forget the river.

Je t'aime moi non plus aka be likeable

 

The "L" factor is a crucial element in your personal brand. You've heard that people buy from people they like, know and trust. No matter how many criticism Michelle and Barack Obama may have received during the presidency no-one seems to actually dislike her or them.

Why? They've not only open the White House's door to celebrities, they've opened their door to us, the people, even if you're not american you can't deny the proximity Michelle and her husband have brought between them and the people.

They've shown us that they are just like anybody and treat others in the same way I presume they would love to be treated.

Michelle showed the world that she is a mom raising two young teenagers. She showed that she genuinly cares about the things she discusses and causes she defends. Women can relate to her and her warmth passes through the tv-screens into the living rooms of people all over the world.

We don’t always judge people on their performance, instead, we judge performance based on how much we “like” someone!”

— MarMark McCormack

Press the refresh button

Victoria Beckham Style Evolution

Victoria Beckham Style Evolution

Your persona, the character you choose to play in the drama of life is an evolving persona. So many of us spend day and day out being the same consequently experiencing the same things over and over.

We grow through experiences so it's vital to press the refresh button every now and then and reinvent yourself so your personal brand can still capture the attention of your ideal clients and be counted!

Keep in mind that no matter how much your brand evolves and you reinvent your persona, your end goal or Soul mission doesn't change, who you are at your core never changes! A chameleon adapts to its environment and changes colours but it stays a chameleon!

Sometimes it takes very little. Just a different hair cut can bring a massive change to your facial features and boost your confidence. So how can you reinvent yourself today?

 

I want to hel yup create a market where you lead and pave the way for other women to serve better and in a bigger way. To help you do that, I've created a FREE training series "How To Kiss Your Competition Goodbye So You Can Win The Hearts & Minds of your  ideal clients".

 

Slim Down Your Niche waistline! Why trying to sell to everyone will kill you business!

Slim Down Your Niche waistline! Why trying to sell to everyone will kill you business!

Riddle time: Its' every entrepreneur and small business's nightmare but once you find it! It's like a Diamond! Have you guessed? Bravo! It's the niche of course! And the funny thing is that we do look for it like miners search for diamonds.

Market like Coco & Louis, The Luxe Way!

UNCONVENTIONAL MARKETING STRATEGIES TO BOOST YOUR SERVICES BASED BUSINESS LUXE STYLE!

 

I must admit, I am obsessed with Luxury, Luxury brands and what makes them so in demand and the reason why people pay premium prices to have access to them.

Having worked in the Luxury markets for quite a while, I’ve always (secretly) wanted to run my Coaching business in the same way, offering luxurious services and unparalleled value to my dream clients.

But I’ve been my worst nightmare and own saboteur since the beginning , afraid that if I priced my services too high, no one would buy, if I present myself as me, others would be intimidated…It has been the biggest disservice to myself and so many more. 

Ironically, in my first business (Image Consulting), I’ve managed to secure big clients (BBC, London College of Fashion), partner with Harvey Nichols and the likes of Armani but somehow, when it came to my second venture, I froze.

I dived back in and went back to my love and followed my heart. I’m all about doing it Coco Chanel and Loui’s way and creating an epic brand with crazy sexy value and I know you’re gonna like it!

Say goodbye to Premium and hello to Luxury!

 It is quite a bold statement and that’s what you’re here for. Being bold and thinking big. When you think premium, you use a comparative approach, Luxury is about creating high brand value and having a pricing power that knock you peers down ;)

Luxury is not just ridiculously polished, qualitative expensive products, it’s a strategy that even Apple use to dominate its market so put your big girl pants on and let’s get in the game.

As with every strategies, there are rules to observe and live by. Vincent Bastien calls them the anti-laws of marketing. I’ve retained only those that you can apply to your service based business asmost Luxury brands are product based.

  • We don’t do positioning babe, in Luxury we DO NOT compare.
  • Ask yourself: do my products or services have enough flaws to give it Soul? Yeah, we embrace our flaws.
  • Kick the non enthusiasts out of the club: only positive vibes allowed!
  • Make the access to your services exclusive (this will help you flush out your non ideal clients). You’re not for everybody, but you know that already right?
  • Keep your prospects separate from your actual clients, not everybody will have the same access to you.
  • We don’t use advertising to sell! No no!!
  • The perceived price/value of your services should always seem higher than the actual price! Perception is Queen!
  • Raise your prices as time goes on to increase demand. Clever hun?
  • DO NOT SELL! (My favourite)
  • We don’t look for approval! No, thank you! 
  • It’s a status quo free zone!

Let’s now look at the first law which I think is imperative to your success:

1/ We don’t do positioning babe, in Luxury we DO NOT compare.

We play on our uniqueness and the qualities that differentiate us from others. Positioning is very much an approach used in consumer marketing and very much focused on USP (Unique Selling Point…)

With the Luxe approach, we don’t position or compare ourselves to others. You have to be bold and gutsy enough to proudly stand tall letting your Higher Badass Self shine super bright! Just like Coco, we create identities, not positions!

Your brand Identity is pretty much like your individuality, its unique, timeless and undivided. Many are gone and will be remembered for centuries to come; think Cleopatra, MJ… (I know, there’s absolutely no link between , Cleo and MJ but they were the first that came to mind).

The second law I would like to dig a bit deeper in is:

2/ Status Quo Free Zone.

The reason being is that with the status quo, you hardly aim higher. You’re just gonna try and do a bit better. Yeah big, bold goals are scary but if you play safe, you’ll just end up playing competition and comparison games with everybody else. But if you 10x and shoot for the moon, you're committing to ditching the rules and your excuses, shifting your perspective and squeezing all your creative juice to make shit happen!

However, aiming to 10x doesn't mean that you're going to attain the 10x but even if you just reach 2x, you would have made more progress than aiming too low and reaching only 5% of your target.

This is just an appetiser to a live training I'm working on where I will teach you The Luxe Strategy more in depth so you can set yourself and your business apart, attract high paying clients who will value and invest in your business! You can sign up for the live training here.

Make sure you subscribe to my list and join The Entrepreneur de Luxe private Facebook group!

See you there!

To your success!

The One Thing No Woman should ever sacrifice is her Voice

I saw a video recently and it reminded me how a few year ago I gave away my voice as a woman and thus lost my Personal Power. This is short window into my personal life but hey sometimes you have to give away a bit of your story to inspire others.

I am an african born and raised woman and in my culture, when a woman is going through a hard time, she is expected to be strong and just deal with it.

A few years ago, I was in a very difficult and painful relationship. I had just become a young mother and was just trying to get back on my feet and deal with this brand new situation. That relationship did not turn out the way my heart desired and I stayed silent through it all. I let other people decide for me.

I let other people decide my fate. I was told things like " you are a woman", "be strong" "our mothers have been through this and they stood strong" "this is how it is supposed to be" "be patient" "don't worry he will change" blah blah blah...

Somehow in the mist of all this drama, I totally lost my self-esteem, self-worth and self-confident. I could barely recognise myself. I gave away my voice and trusted other people's voice to be more powerful than mine and it led me to misery!

Why I am telling you this?

The reason being is that if you are blessed with a voice, YOU OUGHT TO USE IT! You don't need permission, you don't need to deserve it, you don't need to wait for someone to create a platform for you to raise your voice, you CREATE the platform.

As women entrepreneurs, specifically when starting out, you look around and shrink because of lack of experience, lack of visibility among other reasons.

You look at what other people are doing and just stay small in your corner, sacrificing your voice. But if you do not speak up who will hear you? If you do not show up who no will see you?

Most of it is tied to low self-worth or low self-esteem and fear of course!

I guarantee you that when you decide to speak up, show up and get your Personal Power back, things will shift in a way that will blow your mind!

Alright that's it for now. Check below the video I mentioned earlier.

HOW TO DEAL WITH IMPOSTOR SYNDROME WHEN YOU ARE NEW TO BUSINESS!

HOW TO DEAL WITH IMPOSTOR SYNDROME WHEN YOU ARE NEW TO BUSINESS!

If you want to shine, Be Seen, Be Heard and Get Paid, you have to ditch the “Imposteur” syndrome. Here’s how you do that. It’s time to come out of your closet.