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7 Business Principles To Apply for Authentic Success!

Hey there!

Today I just want to share with you 7 powerful principles you can apply today to your business to create your own Authentic Success!

  1. Create a market and compete against your own performance, products and services so you can deliver massive value to your audience.

  2. Don’t compete with anybody in your market, get that out of your head. Create, Lead & Dominate . Your competitors should be your customer’s needs, no other people offering the same services as you!

  3. The moment you loose touch with your crowd, ideal clients, you loose your competitive edge.
  4. Set yourself apart by competing only against the evolving and growing needs of the people you serve and not other biz. Don’t try to be better than anybody else, outdo your last performance, program, video, post and keep adding great value to people.

  5. Let your desire to enrich and transform the lives of your ideal clients be your drivers! That will create raving fans for you! Focus on your customers and how to make their lives better in order to keep their eyes and minds on you when it comes to solving their problems and fulfil their needs.

  6. You will own your market when you exceed your customers expectations instead of trying to be better than x, y, z.
  7. Where your focus goes, your energy will flow so you’re here competing and comparing yourself to Mandy and because your attention is so focused on her every move, the posts and the what not…she becomes the leader in your perception! You’re screwed because you just lost sight of what really matters: your clients needs.

 You can’t become a leader as long as you compete and compare yourself trying to be like Jane Doe. You’ll never be better than someone you’re trying to emulate. If you waste your time studying the competition, you’ll only make yourself inferior to them and there you go having low self esteem issues!

STOP! You’re doing that to yourself.

Don't position yourself against someone else who's doing what you’re doing, who cares?

The only position you want to achieve is N1 in your prospects hearts & minds.

The Holy Ground is the Hearts & Minds of your people!


Believe me once you’re N1 in there, it will be hard for anybody to dethrone you, unless they deliver better value or solve their problems better.

I want you to create a new market where you lead & pave the way for other women to serve better and in a bigger way and to help you do that, I've created a FREE training series "How To Kiss Your Competition Goodbye So You Can Win the Hearts & Minds of Your ideal Clients." Click the link to get it or sign up in the right hand corner.

Share with me below not only your favourite principle but the one you're going to apply NOW!

Conscious vs Unconscious mind: The Battle of the Sexes or The Art of making your dreams reality!

Manifestation is an Art! An Art confined in the depth of your Consciousness. However it is and has always been available to you through your Conscious and Unconscious minds. I like using the term "battle of the sexes" because the whole process is likened to the eternal dance between the Male and Female.

The Law of Consciousness

The world and everything around it is the projection of your Consciousness and on a global plane, the projection of humanity's Consciousness! Yes, we're pretty much in this shizzle together! Ha!

That being said, for your sanity, I'm going to keep this intimate and only speak to you my love because I really want you to get this.

The secret of creation and manifestation is contained within your Consciousness, within you! So you MUST get familiar with the Law of Consciousness and learn how to make it work for you so that you can manifest your deepest desires and turn water into wine!

What you see with your physical eyes in NOT the reality, it's the projection of your state of mind. The only reality is Consciousness and what happens inside of it!

Ok, to make it simple, picture Consciousness as a river or a stream that at some point splits into two parts: Conscious and Unconscious!


For you to be able to apply this Law efficiently, you must understand the relationship between the two.

The Formula:

You conceive an idea in your Conscious mind, your deepest burning desire and then impress it into your Subconscious (I will deal with the how in a moment) so it accepts it as being real. Knowing what you really want is crucial here! Your Subconscious then will nurture it and give it shape & form and ultimately give birth to your idea in the physical, in your life.

Understand that your Subconscious does not originates the ideas, it will accept EVERYTHING your Conscious mind will feed into it. Remember that it's impersonal so whether your dreaming, pretending, faking it, it doesn't care!

So it's through your power to imagine and feel, your freedom of choice  to select your ideas, your craziest and wildest dreams and the thoughts that you'll entertain that you literally have control and dominion over the manifestation process!

How do you impress your Subconscious?

Through your ideas and most importantly, your FEELINGS!

The HOW of creation is buried deep within your Subconscious, the female aspect of Consciousness or the Womb of creation as it also referred to! See how you're powerful woman?

It transcends reason so NEVER worry about how what you want is going to come to you, you'll just postpone your manifestation!

Just based on the feelings that you attach to your desires good or bad, the Subconscious will proceed to give it shape and form in the visible! Is it that simple? Pretty much so why make it complicated?


If you can't feel your dreams, desires as though they were already manifested, it will be really hard for you to manifest them and for your Subconscious to accept them.

You MUST feel it ‘til you make it!

Feeling is the only medium through which your ideas, ideals and desires are conveyed to your Subconscious. So your biggest part is to control your feelings or you'll impress your Subconscious with he stuff that you don't want.

By control I don't mean that you have to suppress your feelings but rather discipline yourself to only feel the good things, only feel in the goodness and sweetness of what you want to experience, see and feel in your life. The things that make you happy!

Avoid criticism or entertaining negative thoughts, speaking negatively of yourself...because if you do, you're basically telling your Subconscious what to bring into your experience.

Every feeling leaves a foot print or makes a subconscious impression and unless you counteract it by a more powerful one, you'll manifest it! That's why so many people experience things they don't want and think that life is unfair or that they're just victims of their circumstances; when in reality, they've felt everything into their reality!


The dominant of two feelings is always the one expressed!

You want to make more money but deep down inside your feeling is that you never have enough. If your fear is stronger than your desire to manifest more money, you'll experience shortage.

This is because what you feel you are today will always have more impact than what you feel you would be like in the future. So your desire to manifest  more money MUST be felt as if it had already happened rather than far off in the future. Hence why NOW is always the coolest place to be either in your physical reality or in your dreams!

If you want to create Miracles, you must feel the reality of your desires, the reality of what you want to be, do and have and living your life now acting on that conviction.


For this reason I tell you, whatever you pray and ask for, believe that you have received it, and it will be yours.
— Mark 11:24

If you want to change your life and your circumstances, you have to not only think differently, you must FEEL differently.

Change your feelings, change your destiny!

To wrap it up:

  • Your Subconscious never alters your ideas or desires. It will always out picture what you've impressed on it through your Conscious mind.
  • It is impersonal and doesn't care whether what you feel is true, faked, right or wrong.
  • Whatever your mind conceives and your heart feels, you can achieve because your Subconscious by Law must make it manifest.
  • Your feelings create your experiences.
  • Your Subconscious accepts your feelings as facts and will immediately get to work and look for ways to bring them in your experience.
  • You must feel it 'til you make it and act, think & behave as if it was already manifested.
  • How your ideas and desires will manifest is beyond reason and none of your business!

If you have the desire to be do or have something, that desire is the proof that you have the power to do it!

Remember: Desire is Divine Power seeking expression!

To achieve mastery, you have to achieve clarity. For you to achieve clarity, you need an influence outside of yourself. It's very hard for us to see ourselves in our greatest light without the perception of another. You need someone who has broken through the walls you've build around yourself to keep you safe and comfortable.

That's my Soul's calling. I'm here to challenge you, your opinions, thoughts and beliefs about yourself so you can express more of your inner power and be all you've been called to be and do!

If you're committed not to play anything less than a World Class game, join my tribe now and subscribe to my email tribe so you can receive more of this goodness!

To your crazy success!


Slim Down Your Niche waistline! Why trying to sell to everyone will kill you business!

Slim Down Your Niche waistline! Why trying to sell to everyone will kill you business!

Riddle time: Its' every entrepreneur and small business's nightmare but once you find it! It's like a Diamond! Have you guessed? Bravo! It's the niche of course! And the funny thing is that we do look for it like miners search for diamonds.

Market like Coco & Louis, The Luxe Way!



I must admit, I am obsessed with Luxury, Luxury brands and what makes them so in demand and the reason why people pay premium prices to have access to them.

Having worked in the Luxury markets for quite a while, I’ve always (secretly) wanted to run my Coaching business in the same way, offering luxurious services and unparalleled value to my dream clients.

But I’ve been my worst nightmare and own saboteur since the beginning , afraid that if I priced my services too high, no one would buy, if I present myself as me, others would be intimidated…It has been the biggest disservice to myself and so many more. 

Ironically, in my first business (Image Consulting), I’ve managed to secure big clients (BBC, London College of Fashion), partner with Harvey Nichols and the likes of Armani but somehow, when it came to my second venture, I froze.

I dived back in and went back to my love and followed my heart. I’m all about doing it Coco Chanel and Loui’s way and creating an epic brand with crazy sexy value and I know you’re gonna like it!

Say goodbye to Premium and hello to Luxury!

 It is quite a bold statement and that’s what you’re here for. Being bold and thinking big. When you think premium, you use a comparative approach, Luxury is about creating high brand value and having a pricing power that knock you peers down ;)

Luxury is not just ridiculously polished, qualitative expensive products, it’s a strategy that even Apple use to dominate its market so put your big girl pants on and let’s get in the game.

As with every strategies, there are rules to observe and live by. Vincent Bastien calls them the anti-laws of marketing. I’ve retained only those that you can apply to your service based business asmost Luxury brands are product based.

  • We don’t do positioning babe, in Luxury we DO NOT compare.
  • Ask yourself: do my products or services have enough flaws to give it Soul? Yeah, we embrace our flaws.
  • Kick the non enthusiasts out of the club: only positive vibes allowed!
  • Make the access to your services exclusive (this will help you flush out your non ideal clients). You’re not for everybody, but you know that already right?
  • Keep your prospects separate from your actual clients, not everybody will have the same access to you.
  • We don’t use advertising to sell! No no!!
  • The perceived price/value of your services should always seem higher than the actual price! Perception is Queen!
  • Raise your prices as time goes on to increase demand. Clever hun?
  • DO NOT SELL! (My favourite)
  • We don’t look for approval! No, thank you! 
  • It’s a status quo free zone!

Let’s now look at the first law which I think is imperative to your success:

1/ We don’t do positioning babe, in Luxury we DO NOT compare.

We play on our uniqueness and the qualities that differentiate us from others. Positioning is very much an approach used in consumer marketing and very much focused on USP (Unique Selling Point…)

With the Luxe approach, we don’t position or compare ourselves to others. You have to be bold and gutsy enough to proudly stand tall letting your Higher Badass Self shine super bright! Just like Coco, we create identities, not positions!

Your brand Identity is pretty much like your individuality, its unique, timeless and undivided. Many are gone and will be remembered for centuries to come; think Cleopatra, MJ… (I know, there’s absolutely no link between , Cleo and MJ but they were the first that came to mind).

The second law I would like to dig a bit deeper in is:

2/ Status Quo Free Zone.

The reason being is that with the status quo, you hardly aim higher. You’re just gonna try and do a bit better. Yeah big, bold goals are scary but if you play safe, you’ll just end up playing competition and comparison games with everybody else. But if you 10x and shoot for the moon, you're committing to ditching the rules and your excuses, shifting your perspective and squeezing all your creative juice to make shit happen!

However, aiming to 10x doesn't mean that you're going to attain the 10x but even if you just reach 2x, you would have made more progress than aiming too low and reaching only 5% of your target.

This is just an appetiser to a live training I'm working on where I will teach you The Luxe Strategy more in depth so you can set yourself and your business apart, attract high paying clients who will value and invest in your business! You can sign up for the live training here.

Make sure you subscribe to my list and join The Entrepreneur de Luxe private Facebook group!

See you there!

To your success!

The One Thing No Woman should ever sacrifice is her Voice

I saw a video recently and it reminded me how a few year ago I gave away my voice as a woman and thus lost my Personal Power. This is short window into my personal life but hey sometimes you have to give away a bit of your story to inspire others.

I am an african born and raised woman and in my culture, when a woman is going through a hard time, she is expected to be strong and just deal with it.

A few years ago, I was in a very difficult and painful relationship. I had just become a young mother and was just trying to get back on my feet and deal with this brand new situation. That relationship did not turn out the way my heart desired and I stayed silent through it all. I let other people decide for me.

I let other people decide my fate. I was told things like " you are a woman", "be strong" "our mothers have been through this and they stood strong" "this is how it is supposed to be" "be patient" "don't worry he will change" blah blah blah...

Somehow in the mist of all this drama, I totally lost my self-esteem, self-worth and self-confident. I could barely recognise myself. I gave away my voice and trusted other people's voice to be more powerful than mine and it led me to misery!

Why I am telling you this?

The reason being is that if you are blessed with a voice, YOU OUGHT TO USE IT! You don't need permission, you don't need to deserve it, you don't need to wait for someone to create a platform for you to raise your voice, you CREATE the platform.

As women entrepreneurs, specifically when starting out, you look around and shrink because of lack of experience, lack of visibility among other reasons.

You look at what other people are doing and just stay small in your corner, sacrificing your voice. But if you do not speak up who will hear you? If you do not show up who no will see you?

Most of it is tied to low self-worth or low self-esteem and fear of course!

I guarantee you that when you decide to speak up, show up and get your Personal Power back, things will shift in a way that will blow your mind!

Alright that's it for now. Check below the video I mentioned earlier.



If you want to shine, Be Seen, Be Heard and Get Paid, you have to ditch the “Imposteur” syndrome. Here’s how you do that. It’s time to come out of your closet.